The portfolio read
The question is rarely which channel has the lower cost per lead. It is whether the organization has chosen the right growth pools before it optimizes the channels.
How the read is produced
Each motion's evidence score is the simple average of your three ratings: near-term economics, right to win, and readiness to execute.
The blue bar is that score as a share of all five scores. The dark bar is the share of money you allocated.
Where the dark bar runs ahead of the blue one, you are funding beyond your own evidence. Where it runs behind, your evidence is ahead of your money.
That is the entire mechanism. It predicts nothing and weighs nothing secretly; it only confronts your allocation with your judgments. In real work those judgments are then tested against data, customers and the operating model, which is where the interesting conversations happen.
A simple decision exercise built on synthetic assumptions. The read reflects only the allocation and ratings you enter.
Talk about where your growth should come from →