The portfolio read
Listed from your highest-rated motion down.
The first question is whether the organization has chosen the right growth pools. Cost per lead by channel comes after that.
How the read is produced
Each motion's evidence score is the simple average of your three ratings: near-term economics, right to win, and readiness to execute.
The read lists the motions from your highest-rated to your lowest. The blue bar is that average, out of 5. The dark bar is the money, out of the $10M.
When your money follows your evidence, the dark bars step down, or hold level, as you go down the list. A motion that gets more money than one you rate higher turns amber, and the read names the largest of those gaps. Putting the most money behind your strongest motions reads as consistent.
That is the entire mechanism. It confronts your allocation with your judgments.
A simple decision exercise built on synthetic assumptions. The read reflects only the allocation and ratings you enter.
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